Sign Events | Sign Promotions | Human Directionals

Church Signs and Outdoor Church Signs
Church signs have been known to stop people on the side of the road to ask what they are. Outdoor church signs are mostly known for being right outside of the church with the thought of using it to attract new people to the church.

5 Signs of Cheating in Marriage
It can be hard to admit to yourself that you suspect your husband or wife may be cheating on you The potential pain and heartache - not to mention the embarrassment - of this realization would be too much for most people to bear

Nine New Artists Signed to Date Through Billboard Underground Showcase Performances
Providing the opportunity for unsigned artists to debut in front of music moguls, tastemakers, and influential press, Billboard Underground leverages new talent for a possible contract with top industry labels. Proving highly successful, Billboard Underground's 40-plus shows to date have landed nine new artists with record deals. The shows are held on a quarterly basis with the next to take place in September 2007.

Signs That Your Boyfriend Is Cheating - 3 Major Signs To The Truth You Deserve
Signs that your boyfriend is cheating can come in many forms of disguise If you're looking for signs that your boyfriend is cheating then this article will briefly outline three obvious signs that he is (or isn't) cheating on you

The Importance of Safety Signs and Hazard Signs in the Workplace
The proper use of safety signs is a compulsory requirement for all businesses, commercial organisations and public access buildings Legislation is in place to enforce the proper use of these signs

Ontrac Uses StrandVision Digital Signs in its Parts Departments: Digital Signs Feature Products/Services
Ontrac Equipment Services Inc. "Ontrac," a major John Deere distributor across Eastern Canada, has selected StrandVision LLC, of Eau Claire, Wis., as the digital signage software and content provider for its parts department counters. Ontrac has installed pilot systems in Mississauga and London, Ontario.

Simply Retail Signs Saint Luke's Health System as its 78th Retail Discovery Client
Simply Retail, Inc. has recently signed Saint Luke's Health System in Kansas City, MO. This client is the 78h healthcare system that Simply Retail has partnered with in the pioneering movement of hospital based retail initiatives. A 5 year business plan, Retail Discovery, will lay the groundwork for a comprehensive retail strategy that will afford Saint Luke's the products and services focused on patient wellness and recovery programs as well as create a substantial new revenue stream for the system.

Breaking Up Warning Signs:Understanding the Signs Before It's Too Late
While none of us has a crystal ball we can gaze into to predict the future, when it comes to some situations, there are still things we can do in the here and now to ascertain what might happen to us around the next corner Although everyone, of course, will behave a bit differently, there are still some general signs to watch for that might indicate your spouse is about to end your marriage, and here are just a few of them

Simply Retail Signs Parkview Health as its 77th Retail Discovery Client
Simply Retail, Inc. has recently signed Parkview Health in Fort Wayne, Indiana. This client is the 77th healthcare system that Simply Retail has partnered with in the pioneering movement of hospital based retail initiatives. A 5 year business plan, Retail Discovery, will lay the groundwork for a comprehensive retail strategy that will afford Parkview Health products and services focused on patient wellness and recovery programs as well as create a substantial new revenue stream for the system.

Alcoholism Physical Signs - Be Aware of the Warning Signs
Alcoholism is a stage of disease caused due to an excessive intake of alcohol The Alcoholism physical signs develops in person when the acute form of this disease is changed to it chronic form with time and disproportionate usage of alcohol

Signs of a Controlling Relationship - The Early Warning Signs
What are the signs of a controlling relationship A controlling relationship does not come from nowhere

Early Pregnancy Signs - An Overview Of Common Early Pregnancy Signs
There are many different early pregnancy signs that you can look for if you're concerned that you might be pregnant. In many cases, pregnancy is a joyous occasion to be looked forward to and celebrated, and it can be heartbreaking to get your hopes up only to have them crash down as another pregnancy test comes back negative. That said, there are many symptoms to look for that might let you know you're pregnant way before the test comes back positive. One of the earliest and easiest to detect signs is simply feeling pregnant. Women tend to have a certain intuition about it, and in many cases if you feel pregnant, it's because you are pregnant.

Church Sign and Church Signs
Designing your church sign is a very important part of how your church represents themselves. People that drive by your church will get a two second impression of what your church is all about by looking at your church sign.

Baby Signing – 10 Easy Ways to Start Signing with Your Baby
Babies can communicate their needs and desires a lot earlier than we think. They have an instinctive need to communicate.

Digital Signage: Building A Business Case For Overhead Display, Narrowcasting Networks And Electronic Billboards
Businesses are increasingly turning to electronic billboards, large plasma display screens and their own in-location narrowcasting networks (referred to in marketing as ?digital signage?) to make their business case and sales pitch to customers and clients as a major part of their marketing efforts It is estimated that the number of sites hosting narrowcasting networks that market for third parties ? these are not the displays and digital signs where a retailer promotes his or her own products ? are expected to grow from the roughly 210,000 sites currently hosted in the retail, hospitality, hospital and transportation sectors where digital signs are most predominant, to over 850,000 by 2011

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The Emergence of Digital Signage and the Narrowcasting Industry

The hallmark of the digital signage industry ? its selling point, its raison d??tre ? is that it allows advertisers to reach an attractive and targeted audience in a captive space. When we talk of a ?captive space?, we are talking about a location where there are no other distractions to capture the attention of an audience. The effectiveness of digital signs and narrowcasting networks ? those arrays of monitors splaying a mix of advertising and short media pieces or infomercials ? is premised on there being a convergence of a desirable target audience, or demographic, in a public or semi-public area where there are little or no other distractions to divert the audience?s attention. Perhaps the classic example of such a ?captive space? is a building?s lobby (public space) or an office waiting room (semi-public space).

When we think of an office lobby or waiting room, the stereotypical picture is of an open space with some seating, perhaps a receptionist and some magazines and, maybe, a television set. As technologies developed that allowed marketers to provide focused marketing and media content via digital signage and narrowcasting networks, it was quickly realized that lobbies and waiting rooms were an ideal confluence of a targeted audience with copious idle time and little or no distraction. (It is perhaps no coincidence that visitors to a doctor?s office are called ?patients?, as patience is the chief characteristic they are forced to cultivate in the doctor?s ?waiting? room.) Where formerly visitors would be distracted with racks of magazine in such public or semi-public areas, it was recognized that focused media entertainment and advertising content could serve a double purpose ? providing a much welcomed distraction for a restive audience, while providing advertisers with an identifiable targeted audience.

Having identified a lucrative marketing demographic or audience, the question then became how best to take advantage, or monetize, this rich marketing niche. The answer was really two-fold. First, it was recognized that a captive audience in a captive space was an ideal market for traditional advertising. Moreover, where public broadcasting through TV and radio market was, and is, aimed at a broad audience (only loosely defined by the age, sex and income and other demographics etc. of the broadcast audience), narrowcasting is aimed at a very particular audience (the particular demographic of people who are likely to be in a particular captive space). It was quickly realized that such a targeted audience was a boon to advertisers, and narrowcast providers quickly began to install their systems in public and semi-public areas, paying a portion of the revenue they generated from advertisers to the buildings owners or occupants. Narrowcast networks quickly became an excellent source of additional revenue for landlords, institutions and office managers.

Secondly, businesses with large waiting rooms and lobbies quickly realized that their target audience ? their clients an customers ? had essentially self-selected themselves. Narrowcasting networks and digital signage, generally, were seen as an ideal way to market to customers and clients, and to upsell them by advertising additional products and services than appeal to their particular demographic. Installing and running digital signs and narrowcast networks was seized upon as a means of generating additional revenue from an existing clientele.

As the digital advertising software that runs digital signs and narrowcasting networks has become increasingly refined, and as the hardware that runs such systems has become more affordable, digital signage began to proliferate. In most instances, digital signs and narrowcast networks will still generate revenue from one or both of these marketing models. In many instances, a combination of both models is used. One of the best examples of such hybrid marketing platforms is the proliferation of narrowcast monitors on gasoline pumps. Narrowcasting networks advertising both peripheral products available at service stations (e.g., car washes, oil changes, coffee and fast food items) and products and services of third-party paid advertisers have become staples in the petroleum industry.

It is now common fare for motorists filling their tanks to watch an array of short news, sports and entertainment clips interspersed with targeted advertisements as they pump gas. Advertisers reach a targeted niche demographic in a captive space, service station owners generate additional revenue streams from both direct and indirect marketing, and drivers get a reprieve, be it ever so briefly, from the cost of the fill up.

For more information on digital signage and digital merchandising in the petroleum industry contact EK3 Technologies Inc. or visit their website for more information on digital merchandising at http://www.ek3.com/digital-merchandising-products/digital-signage.htm.

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