Sign Events | Sign Promotions | Human Directionals

The Importance of Safety Signs and Hazard Signs in the Workplace
The proper use of safety signs is a compulsory requirement for all businesses, commercial organisations and public access buildings Legislation is in place to enforce the proper use of these signs

Digital Signage: Building A Business Case For Overhead Display, Narrowcasting Networks And Electronic Billboards
Businesses are increasingly turning to electronic billboards, large plasma display screens and their own in-location narrowcasting networks (referred to in marketing as ?digital signage?) to make their business case and sales pitch to customers and clients as a major part of their marketing efforts It is estimated that the number of sites hosting narrowcasting networks that market for third parties ? these are not the displays and digital signs where a retailer promotes his or her own products ? are expected to grow from the roughly 210,000 sites currently hosted in the retail, hospitality, hospital and transportation sectors where digital signs are most predominant, to over 850,000 by 2011

Breaking Up Warning Signs:Understanding the Signs Before It's Too Late
While none of us has a crystal ball we can gaze into to predict the future, when it comes to some situations, there are still things we can do in the here and now to ascertain what might happen to us around the next corner Although everyone, of course, will behave a bit differently, there are still some general signs to watch for that might indicate your spouse is about to end your marriage, and here are just a few of them

Signs That Your Boyfriend Is Cheating - 3 Major Signs To The Truth You Deserve
Signs that your boyfriend is cheating can come in many forms of disguise If you're looking for signs that your boyfriend is cheating then this article will briefly outline three obvious signs that he is (or isn't) cheating on you

Aluminum Signs vs. Plastic Signs
When choosing the substrate for your sign there are many choices available. You could choose plastic, wood, acrylic, aluminum, corrugated plastic (Corroplast), foam board and more. Two of the most popular choices for sign substrates are definitely Aluminum and Corrugated Plastic. These are the two I would like to compare and discuss in this article.

Simply Retail Signs Parkview Health as its 77th Retail Discovery Client
Simply Retail, Inc. has recently signed Parkview Health in Fort Wayne, Indiana. This client is the 77th healthcare system that Simply Retail has partnered with in the pioneering movement of hospital based retail initiatives. A 5 year business plan, Retail Discovery, will lay the groundwork for a comprehensive retail strategy that will afford Parkview Health products and services focused on patient wellness and recovery programs as well as create a substantial new revenue stream for the system.

Church Sign and Church Signs
Designing your church sign is a very important part of how your church represents themselves. People that drive by your church will get a two second impression of what your church is all about by looking at your church sign.

Nine New Artists Signed to Date Through Billboard Underground Showcase Performances
Providing the opportunity for unsigned artists to debut in front of music moguls, tastemakers, and influential press, Billboard Underground leverages new talent for a possible contract with top industry labels. Proving highly successful, Billboard Underground's 40-plus shows to date have landed nine new artists with record deals. The shows are held on a quarterly basis with the next to take place in September 2007.

Ontrac Uses StrandVision Digital Signs in its Parts Departments: Digital Signs Feature Products/Services
Ontrac Equipment Services Inc. "Ontrac," a major John Deere distributor across Eastern Canada, has selected StrandVision LLC, of Eau Claire, Wis., as the digital signage software and content provider for its parts department counters. Ontrac has installed pilot systems in Mississauga and London, Ontario.

5 Signs of Cheating in Marriage
It can be hard to admit to yourself that you suspect your husband or wife may be cheating on you The potential pain and heartache - not to mention the embarrassment - of this realization would be too much for most people to bear

Church Signs and Outdoor Church Signs
Church signs have been known to stop people on the side of the road to ask what they are. Outdoor church signs are mostly known for being right outside of the church with the thought of using it to attract new people to the church.

Alcoholism Physical Signs - Be Aware of the Warning Signs
Alcoholism is a stage of disease caused due to an excessive intake of alcohol The Alcoholism physical signs develops in person when the acute form of this disease is changed to it chronic form with time and disproportionate usage of alcohol

Baby Signing – 10 Easy Ways to Start Signing with Your Baby
Babies can communicate their needs and desires a lot earlier than we think. They have an instinctive need to communicate.

Web Communication: "Sign, Sign, Everywhere A Sign"
Your business success depends on your ability to communicate effectively to an interested audience. Driving appropriate traffic to your site is important, but the tactics that generate visitors are not the same tactics that get visitors to stay on your site.

BuildASign.com Offers Sign Design Services to Make Online Sign Buying Even Easier
BuildASign.com? now offers sign design services that allow customers to purchase a sign design, sign layout and/or logo optimization without dealing with expensive design firms or complicated software.

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Signs In The News

Digital Signage Content ? It?s All About Expectations

Digital signage content is most successful it if meets people?s expectations. If it doesn?t, it can lead to disappointment and create a negative image of your business.

So how do you determine what potential customers are expecting from your digital signage content? Put yourself in their place and consider the context in which they are viewing it.

Customers waiting in line at a bank are different from those rushing through the grocery store or those filling their tank with gas. Digital signs in each of these situations may serve a similar purpose ? providing information ? but they need to do it in a way that meets customer?s expectations.

Customers who visit a bank branch usually plan on waiting at least a few minutes for service. They are not accustomed to walking right up to the counter and being served, so their frame of mind is different from someone who is hurriedly visiting the gas station on the way to work. When they encounter digital signs, bank customers are in the mood to be entertained with interesting lifestyle messages, news or weather. They expect to be given something interesting to read while they wait. Repeated short promotional messages are not in line with their expectations, and may not be as effective as longer form, entertaining messaging. In fact, repeated loops of direct advertising of bank products could be so out of line that they cause resentment and a negative customer experience.

Contrast bank customers to grocery store customers. They may enter the store with a list of items, but chances are pretty good they will buy additional items if persuaded to do so. Although they may be in a hurry, they will be open to short, informative messaging about new products. When they see digital signage, they expect a quick promo for a new product, but they also expect to be educated about how to prepare or serve the item. Digital signage content in this context needs to include useful information, like meal ideas or the health benefits of the food being promoted, in order to sway the customer. Otherwise, the customer will see the content as just another ad and quickly disregard it.

Now consider gas station customers. Often in a hurry, when these customers see digital signs on the gas pump, they do not expect long form advertising that requires them to wait for the complete message. Digital signage content in a pump-top display needs to address the immediate needs of the customer in as little time as possible. For that reason, day parting technology is particularly effective in this context, since it can adapt messages quickly to respond to those needs ? pushing wiper fluid with a storm on the way, or promoting a new brand of coffee during the morning rush hour.

Understanding what your customer needs from your digital signage content will help you creative effective messages that get read and responded to in a positive way.

For more information on digital signage media and creative digital media contact http://www.ek3.com/digital-merchandising -products/digital-signage.htm

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