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Ontrac Uses StrandVision Digital Signs in its Parts Departments: Digital Signs Feature Products/Services
Ontrac Equipment Services Inc. "Ontrac," a major John Deere distributor across Eastern Canada, has selected StrandVision LLC, of Eau Claire, Wis., as the digital signage software and content provider for its parts department counters. Ontrac has installed pilot systems in Mississauga and London, Ontario.

Signs That Your Boyfriend Is Cheating - 3 Major Signs To The Truth You Deserve
Signs that your boyfriend is cheating can come in many forms of disguise If you're looking for signs that your boyfriend is cheating then this article will briefly outline three obvious signs that he is (or isn't) cheating on you

Baby Signing – 10 Easy Ways to Start Signing with Your Baby
Babies can communicate their needs and desires a lot earlier than we think. They have an instinctive need to communicate.

Nine New Artists Signed to Date Through Billboard Underground Showcase Performances
Providing the opportunity for unsigned artists to debut in front of music moguls, tastemakers, and influential press, Billboard Underground leverages new talent for a possible contract with top industry labels. Proving highly successful, Billboard Underground's 40-plus shows to date have landed nine new artists with record deals. The shows are held on a quarterly basis with the next to take place in September 2007.

Digital Signage: Building A Business Case For Overhead Display, Narrowcasting Networks And Electronic Billboards
Businesses are increasingly turning to electronic billboards, large plasma display screens and their own in-location narrowcasting networks (referred to in marketing as ?digital signage?) to make their business case and sales pitch to customers and clients as a major part of their marketing efforts It is estimated that the number of sites hosting narrowcasting networks that market for third parties ? these are not the displays and digital signs where a retailer promotes his or her own products ? are expected to grow from the roughly 210,000 sites currently hosted in the retail, hospitality, hospital and transportation sectors where digital signs are most predominant, to over 850,000 by 2011

Church Signs and Outdoor Church Signs
Church signs have been known to stop people on the side of the road to ask what they are. Outdoor church signs are mostly known for being right outside of the church with the thought of using it to attract new people to the church.

Signs of a Controlling Relationship - The Early Warning Signs
What are the signs of a controlling relationship A controlling relationship does not come from nowhere

Church Sign and Church Signs
Designing your church sign is a very important part of how your church represents themselves. People that drive by your church will get a two second impression of what your church is all about by looking at your church sign.

5 Signs of Cheating in Marriage
It can be hard to admit to yourself that you suspect your husband or wife may be cheating on you The potential pain and heartache - not to mention the embarrassment - of this realization would be too much for most people to bear

Simply Retail Signs Parkview Health as its 77th Retail Discovery Client
Simply Retail, Inc. has recently signed Parkview Health in Fort Wayne, Indiana. This client is the 77th healthcare system that Simply Retail has partnered with in the pioneering movement of hospital based retail initiatives. A 5 year business plan, Retail Discovery, will lay the groundwork for a comprehensive retail strategy that will afford Parkview Health products and services focused on patient wellness and recovery programs as well as create a substantial new revenue stream for the system.

Early Pregnancy Signs - An Overview Of Common Early Pregnancy Signs
There are many different early pregnancy signs that you can look for if you're concerned that you might be pregnant. In many cases, pregnancy is a joyous occasion to be looked forward to and celebrated, and it can be heartbreaking to get your hopes up only to have them crash down as another pregnancy test comes back negative. That said, there are many symptoms to look for that might let you know you're pregnant way before the test comes back positive. One of the earliest and easiest to detect signs is simply feeling pregnant. Women tend to have a certain intuition about it, and in many cases if you feel pregnant, it's because you are pregnant.

Breaking Up Warning Signs:Understanding the Signs Before It's Too Late
While none of us has a crystal ball we can gaze into to predict the future, when it comes to some situations, there are still things we can do in the here and now to ascertain what might happen to us around the next corner Although everyone, of course, will behave a bit differently, there are still some general signs to watch for that might indicate your spouse is about to end your marriage, and here are just a few of them

Alcoholism Physical Signs - Be Aware of the Warning Signs
Alcoholism is a stage of disease caused due to an excessive intake of alcohol The Alcoholism physical signs develops in person when the acute form of this disease is changed to it chronic form with time and disproportionate usage of alcohol

Signs That He is Married - 10 Signs a Man is Married
How do I find out if someone is married Learn to spot the tell tale signs that someone is lying to you Starting a new relationship with a man you get on with is a great feeling isn't it

The Importance of Safety Signs and Hazard Signs in the Workplace
The proper use of safety signs is a compulsory requirement for all businesses, commercial organisations and public access buildings Legislation is in place to enforce the proper use of these signs

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Digital Signage "Comes Of Age"

Changing consumer habits, particularly among younger demographics (the teens and young adults that drive retail sales), and improved technology have reached a point where it can be said that digital signage as an advertising medium has truly ?come of age? as a marketing vehicle. ?The digital signage market has finally reached a stage where all the enabling technologies ? both on the hardware and software sides ? are firmly in place,? writes Sanju Khatari in Digital Signage Magazine.

Digital signs driven by sophisticated, highly responsive and measurable digital advertising software have become a fixed part of the advertising and marketing landscape as audiences, particularly younger audiences, have been drifting away from traditional print, radio and TV media in favour of digital media. While much of the demise of traditional media marketing is attributable to the rise of the Internet and the growing importance of online advertising, at a more basic level consumers are not spending as much time at home in front of the television or reading the daily papers. There has been a shift to out-of-home advertising, and the digital sign industry is leading that shift.

?The advertising industry is going through a phase of uncertainty,? Ms. Khatari notes. ?Consumers, particularly those in the younger demographics, have completely changed the way they receive their information and interact socially. In addition to spending considerably less time on traditional media, namely TV and print media, end users are often completely avoiding TV advertisements and infomercials using TiVOs and DVRs.? These technologies allow users to skip through advertisements entirely.

This has prompted many companies marketing their products to focus on TV and print media for corporate-level branding, while shifting specific product promotion onto in-store or other out-of-home media options ? such as the narrowcasting networks that are ubiquitous in doctor?s offices, office lobbies and public transportation. Moreover, in-store narrowcasting networks provide further opportunities for product advertisements right at the point where consumers are making their purchase decisions.

Changing consumer habits have come at a time when the digital signage industry emerged from its infancy. The digital advertising software that drives the digital signs and narrowcasting networks we encounter everywhere from fast-food outlets to Times Square has been increasingly refined to allow advertisers to hone the content and messages shown to the targeted audience, while the metrics that define the effectiveness of the marketing message have been developing apace. Most importantly, the costs of providing the large screen high definition and LCD monitors has been dropping, making digital signs affordable in locations with smaller target audiences that were uneconomical before the prices of monitors began to drop.

Perhaps the biggest challenge that companies and marketers face in responding to the drop in traditional media share is how best to quantify the effectiveness of digital signs. ?In order for advertisers to invest in digital signage they need measurement of the audience and a system that is clear, reliable, actionable and comparable with other media and their metrics,? notes Ms. Khatari.

The best digital advertising software provides the metrics that allows users to quantify the results of in-store digital signs with their inventory and sales tracking software. Narrowcasting networks, such as those seen on gas pumps, in airlines or in office lobbies, are increasingly working with market research companies such as A.C. Nielsen to improve their metrics and to monitor and improve the effectiveness of their marketing reach.

Properly deployed, digital signage provides companies with a unique and essential marketing tool that has come of age to reach their target audience as they shift away from traditional media.

For more information on digital signage and other advertising technologies visit EK3 Technologies Inc. at http://www.EK3.com or call 1-866-353-8324.

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