Sign Events | Sign Promotions | Human Directionals

Ontrac Uses StrandVision Digital Signs in its Parts Departments: Digital Signs Feature Products/Services
Ontrac Equipment Services Inc. "Ontrac," a major John Deere distributor across Eastern Canada, has selected StrandVision LLC, of Eau Claire, Wis., as the digital signage software and content provider for its parts department counters. Ontrac has installed pilot systems in Mississauga and London, Ontario.

Simply Retail Signs Parkview Health as its 77th Retail Discovery Client
Simply Retail, Inc. has recently signed Parkview Health in Fort Wayne, Indiana. This client is the 77th healthcare system that Simply Retail has partnered with in the pioneering movement of hospital based retail initiatives. A 5 year business plan, Retail Discovery, will lay the groundwork for a comprehensive retail strategy that will afford Parkview Health products and services focused on patient wellness and recovery programs as well as create a substantial new revenue stream for the system.

BuildASign.com Offers Sign Design Services to Make Online Sign Buying Even Easier
BuildASign.com? now offers sign design services that allow customers to purchase a sign design, sign layout and/or logo optimization without dealing with expensive design firms or complicated software.

Alcoholism Physical Signs - Be Aware of the Warning Signs
Alcoholism is a stage of disease caused due to an excessive intake of alcohol The Alcoholism physical signs develops in person when the acute form of this disease is changed to it chronic form with time and disproportionate usage of alcohol

The Importance of Safety Signs and Hazard Signs in the Workplace
The proper use of safety signs is a compulsory requirement for all businesses, commercial organisations and public access buildings Legislation is in place to enforce the proper use of these signs

Signs of a Controlling Relationship - The Early Warning Signs
What are the signs of a controlling relationship A controlling relationship does not come from nowhere

Web Communication: "Sign, Sign, Everywhere A Sign"
Your business success depends on your ability to communicate effectively to an interested audience. Driving appropriate traffic to your site is important, but the tactics that generate visitors are not the same tactics that get visitors to stay on your site.

Signs That He is Married - 10 Signs a Man is Married
How do I find out if someone is married Learn to spot the tell tale signs that someone is lying to you Starting a new relationship with a man you get on with is a great feeling isn't it

Simply Retail Signs Saint Luke's Health System as its 78th Retail Discovery Client
Simply Retail, Inc. has recently signed Saint Luke's Health System in Kansas City, MO. This client is the 78h healthcare system that Simply Retail has partnered with in the pioneering movement of hospital based retail initiatives. A 5 year business plan, Retail Discovery, will lay the groundwork for a comprehensive retail strategy that will afford Saint Luke's the products and services focused on patient wellness and recovery programs as well as create a substantial new revenue stream for the system.

Signs That Your Boyfriend Is Cheating - 3 Major Signs To The Truth You Deserve
Signs that your boyfriend is cheating can come in many forms of disguise If you're looking for signs that your boyfriend is cheating then this article will briefly outline three obvious signs that he is (or isn't) cheating on you

Early Pregnancy Signs - An Overview Of Common Early Pregnancy Signs
There are many different early pregnancy signs that you can look for if you're concerned that you might be pregnant. In many cases, pregnancy is a joyous occasion to be looked forward to and celebrated, and it can be heartbreaking to get your hopes up only to have them crash down as another pregnancy test comes back negative. That said, there are many symptoms to look for that might let you know you're pregnant way before the test comes back positive. One of the earliest and easiest to detect signs is simply feeling pregnant. Women tend to have a certain intuition about it, and in many cases if you feel pregnant, it's because you are pregnant.

Nine New Artists Signed to Date Through Billboard Underground Showcase Performances
Providing the opportunity for unsigned artists to debut in front of music moguls, tastemakers, and influential press, Billboard Underground leverages new talent for a possible contract with top industry labels. Proving highly successful, Billboard Underground's 40-plus shows to date have landed nine new artists with record deals. The shows are held on a quarterly basis with the next to take place in September 2007.

Church Signs and Outdoor Church Signs
Church signs have been known to stop people on the side of the road to ask what they are. Outdoor church signs are mostly known for being right outside of the church with the thought of using it to attract new people to the church.

Baby Signing – 10 Easy Ways to Start Signing with Your Baby
Babies can communicate their needs and desires a lot earlier than we think. They have an instinctive need to communicate.

Aluminum Signs vs. Plastic Signs
When choosing the substrate for your sign there are many choices available. You could choose plastic, wood, acrylic, aluminum, corrugated plastic (Corroplast), foam board and more. Two of the most popular choices for sign substrates are definitely Aluminum and Corrugated Plastic. These are the two I would like to compare and discuss in this article.

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Signs In The News

Digital Signage in Movie Theaters

Within theaters, movie posters are quickly becoming an advertising medium of the past. While they used to be effective in luring moviegoers to the theater, digital signage has made them seem dated and dull. The drawbacks of using movie posters to advertise upcoming films is that the posters are static, costly and can easily become useless when consumer tastes change (which happens quickly in the movie business). Digital signs attract attention. Once installed within a theater, they can be a cost-efficient way to market to a captive audience. Below, we'll explore how movie theaters are using digital signage to increase their revenue, encourage customer loyalty and react quickly to consumer preferences.

Digital Signs At The Concession Stand

When moviegoers visit a theater's concession stand, they effectively raise their hands and identify themselves as willing customers. Digital signs can be placed throughout the concession stand to advertise drinks and food items. Because these purchases are mostly impulsive, it's a prime opportunity for theater owners to cross-sell or upsell customers. A customer can be easily encouraged to add a bag of candy when ordering a bucket of popcorn. They can be enticed into ordering large drinks for a family rather than medium-sized drinks.

Executed properly, digital signage can be used to increase the average order amount. Because most items sold at a theater's concession stand are already highly-profitable, increasing the average order amount can have a dramatic effect on profits.

Cross-Promotion Of Movies

Consumers' movie preferences can be fickle. They can change as a result of a star's recent public escapades or a well-executed media blitz. Action movies may be popular one week and romantic comedies the next. This is the downfall of using static movie posters. In addition to the high cost of designing and printing the posters, their "shelf life" is unpredictable. If an upcoming movie's star loses public support, the poster can become a drain on the theater's available advertising real estate.

Digital signage has a key advantage in promoting current and upcoming movies while having the ability to react to the public's fickle tastes. If a movie (or its star) falls out of favor, the signs (message boards, LCD screens, plasma TVs, etc.) can be changed quickly to market other movies.

Multiple Targeted Messages To A Captive Audience

Moviegoers are essentially a captive audience. Once they enter the theater, they don't leave until they have watched the movie. During that time, they may wait at the concession stands, loiter in the hallway before entering the auditorium, or visit the restrooms. This provides theater owners with the opportunity to market to a targeted audience.

Marketers know that once a customer has purchased an item (in this case, a movie ticket), they become a more valuable prospect for additional products or services. Digital signs can be used to leverage this opportunity. They can promote food items sold at the concession stand, upcoming movies and other products sold at the theater.

Increasing Revenue With Digital Signage

While installing a network of digital signs throughout a movie theater requires an upfront investment, it can significantly lower the cost of marketing to moviegoers. Messages that promote movies and concession items can be displayed to an audience which has demonstrated a willingness to spend money on similar products. That can have a considerable impact on a theater's revenue.

Digital signage also allows movie theater owners to react quickly to consumer preferences. By controlling the network of digital signs from a computer, the content that is broadcast on the signs can reflect trends and tastes in real time. While movie posters will likely always have a place in the promotion of films, theater owners are discovering that digital screens are a more effective use of their limited advertising real estate.

Four Winds Interactive is a leading provider of digital signage software networks and software.

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