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Ontrac Uses StrandVision Digital Signs in its Parts Departments: Digital Signs Feature Products/Services
Ontrac Equipment Services Inc. "Ontrac," a major John Deere distributor across Eastern Canada, has selected StrandVision LLC, of Eau Claire, Wis., as the digital signage software and content provider for its parts department counters. Ontrac has installed pilot systems in Mississauga and London, Ontario.

Nine New Artists Signed to Date Through Billboard Underground Showcase Performances
Providing the opportunity for unsigned artists to debut in front of music moguls, tastemakers, and influential press, Billboard Underground leverages new talent for a possible contract with top industry labels. Proving highly successful, Billboard Underground's 40-plus shows to date have landed nine new artists with record deals. The shows are held on a quarterly basis with the next to take place in September 2007.

Baby Signing – 10 Easy Ways to Start Signing with Your Baby
Babies can communicate their needs and desires a lot earlier than we think. They have an instinctive need to communicate.

5 Signs of Cheating in Marriage
It can be hard to admit to yourself that you suspect your husband or wife may be cheating on you The potential pain and heartache - not to mention the embarrassment - of this realization would be too much for most people to bear

Breaking Up Warning Signs:Understanding the Signs Before It's Too Late
While none of us has a crystal ball we can gaze into to predict the future, when it comes to some situations, there are still things we can do in the here and now to ascertain what might happen to us around the next corner Although everyone, of course, will behave a bit differently, there are still some general signs to watch for that might indicate your spouse is about to end your marriage, and here are just a few of them

Digital Signage: Building A Business Case For Overhead Display, Narrowcasting Networks And Electronic Billboards
Businesses are increasingly turning to electronic billboards, large plasma display screens and their own in-location narrowcasting networks (referred to in marketing as ?digital signage?) to make their business case and sales pitch to customers and clients as a major part of their marketing efforts It is estimated that the number of sites hosting narrowcasting networks that market for third parties ? these are not the displays and digital signs where a retailer promotes his or her own products ? are expected to grow from the roughly 210,000 sites currently hosted in the retail, hospitality, hospital and transportation sectors where digital signs are most predominant, to over 850,000 by 2011

Signs That Your Boyfriend Is Cheating - 3 Major Signs To The Truth You Deserve
Signs that your boyfriend is cheating can come in many forms of disguise If you're looking for signs that your boyfriend is cheating then this article will briefly outline three obvious signs that he is (or isn't) cheating on you

Simply Retail Signs Saint Luke's Health System as its 78th Retail Discovery Client
Simply Retail, Inc. has recently signed Saint Luke's Health System in Kansas City, MO. This client is the 78h healthcare system that Simply Retail has partnered with in the pioneering movement of hospital based retail initiatives. A 5 year business plan, Retail Discovery, will lay the groundwork for a comprehensive retail strategy that will afford Saint Luke's the products and services focused on patient wellness and recovery programs as well as create a substantial new revenue stream for the system.

Simply Retail Signs Parkview Health as its 77th Retail Discovery Client
Simply Retail, Inc. has recently signed Parkview Health in Fort Wayne, Indiana. This client is the 77th healthcare system that Simply Retail has partnered with in the pioneering movement of hospital based retail initiatives. A 5 year business plan, Retail Discovery, will lay the groundwork for a comprehensive retail strategy that will afford Parkview Health products and services focused on patient wellness and recovery programs as well as create a substantial new revenue stream for the system.

Signs of a Controlling Relationship - The Early Warning Signs
What are the signs of a controlling relationship A controlling relationship does not come from nowhere

Web Communication: "Sign, Sign, Everywhere A Sign"
Your business success depends on your ability to communicate effectively to an interested audience. Driving appropriate traffic to your site is important, but the tactics that generate visitors are not the same tactics that get visitors to stay on your site.

Signs That He is Married - 10 Signs a Man is Married
How do I find out if someone is married Learn to spot the tell tale signs that someone is lying to you Starting a new relationship with a man you get on with is a great feeling isn't it

Church Sign and Church Signs
Designing your church sign is a very important part of how your church represents themselves. People that drive by your church will get a two second impression of what your church is all about by looking at your church sign.

Church Signs and Outdoor Church Signs
Church signs have been known to stop people on the side of the road to ask what they are. Outdoor church signs are mostly known for being right outside of the church with the thought of using it to attract new people to the church.

Alcoholism Physical Signs - Be Aware of the Warning Signs
Alcoholism is a stage of disease caused due to an excessive intake of alcohol The Alcoholism physical signs develops in person when the acute form of this disease is changed to it chronic form with time and disproportionate usage of alcohol

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Signs In The News

Common Uses of Digital Signage in Casinos

Most people who have visited Las Vegas remember the colorful montage of large LCD displays that litter the Strip. Advertising everything from special rates at premium hotels to high-profile entertainment at the largest properties, these signs are brash and bombastic. However, digital signage is also used within the casinos and hotels. Small plasma screens are distributed throughout hotel rooms and gaming floors to bombard patrons with a host of different messages. Because competition amongst casinos is fierce, these signs are being used to entertain guests while promoting brands, products and services that inspire loyalty.

Building Loyalty Amongst Casino Customers

Casino owners realize that gamblers and those who choose to stay in their hotels have many options. They can spend their time and money at a variety of properties. That's why owners are deploying digital signs throughout their casinos. These signs are far more effective at communicating marketing and brand-building messages than static billboards and posters. They can shower customers with information about various games across the casino floor. They can advertise the entertainment that is scheduled at the casino during the week. They can run short 10-minute segments that highlight events happening at the casino.

These actions encourage loyalty amongst the casino's customers. Owners understand that it's imperative that they keep their customers within their casinos. Digital signage helps them leverage their ability to do so.

Boosting The Casino's Brand

A casino's brand is an important component in its continued success. When customers leave a casino to return home, that brand helps ensure they'll come back in the future. Most casinos are constructed with a brand that focuses on a theme. For example, the Treasure Island property in Las Vegas is promoted with displays that focus on the thematic elements of pirates and bounty. Caesar's Palace is adorned with images that evoke ancient Rome. These themes are critical to building a casino's brand. Digital signage can be used to support that theme through a vast network of screens across the casino floor and within its shopping mall.

Casino Applications Of Digital Signage

The priority of casino owners is to prevent their patrons from leaving the casino. Increasingly, they're using digital signage to aggressively advertise events, venues and games that are available on the property. Kiosks that offer information about stores, restaurants and shops in the casino are distributed across the casino floor. Slot machines are equipped with digital signs that promote other games. LCD and plasma screens are deployed in areas where customers stand in line.

For example, casino check-in counters for hotel guests typically have multiple screens that display advertising. Casinos are using digital signage to entice people who wait in buffet lines to visit the property's pool area or buy tickets to the evening's entertainment. Even gamblers are presented with advertising about the benefits of joining the casino's players' club.

Knowing The Numbers

Casino owners understand that the success and profitability of their properties lies in their numbers. For any given day, they know the demographics of their guests. This includes their guests' gender, median household income, ages and other factors that help them design their digital signage campaigns. For example, a casino owner may determine that the traffic throughout his casino during a weekday morning will be most receptive to short 5-minute segments that profile the shopping mall. As the technology becomes more robust, casino owners will continue to develop creative ways to use digital signs to keep customers and expand their revenue.

Four Winds Interactive is a leading provider of digital signage networks and software.

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