Digital Signage Players ? SSD or HDD?
If you are involved in implementing a digital signage network, you know that the digital signage player is the heart of the system Before you decide on which digital signage player to use, you need to learn all you can about SSD and HDD
Capital Lighting Adds StrandVision Digital Signage to its Marketing Mix
Digital sign at Baltimore branch promotes products and services.
Coast Hills FCU installs Digital Signage from Captive Indoor Media in 7 branches
Captive Indoor Media announced today that Lompoc, CA based CoastHills FCU has completed installation of its digital merchandising software, called Codigo, in 7 branch locations. The system displays content on screens at the drive- thru, adjacent to teller stations and on portrait oriented screens in the lobby to show rate board information. The Captive installation replaces a legacy application from InLighten Inc.
Reel Games, Inc. (RGI) Receives Notification Letter for Reel Media? Digital Signage System From GLI
Reel Media? Digital Signage System now available in almost all gaming jurisdictions
Digital Signage Technology Summit to Debut at InfoComm 2008
Strategy Institute, the leader in digital signage, in-store TV and narrowcasting education has teamed up with the worldwide leader in AV exhibitions to bring a new event to the professionals in the audiovisual and information communications industries. The DS Tech Summit, produced and managed by Strategy Institute will be held on Monday and Tuesday, June 16-17, 2008. The official kick off for the InfoComm exhibition in Las Vegas will be on Wednesday, June 18.
Hotel Signage
Hotels lobbies are prime locations for digital signage. They offer an excellent advertising opportunity for the hotel operator while providing guests with practical local information.
Group Health Cooperative of Eau Claire selects StrandVision’s Digital Signage System
StrandVision LLC, a provider of hosted digital signage services, today announced that Group Health Cooperative of Eau Claire has selected StrandVision to provide a digital information display for its Group Health Dental office in Eau Claire.
Digital View Launches New Digital Signage Media Player at GlobalShop
Digital View announces the launch of its ViewStream 300, a compact yet feature packed media player for retail digital signage display systems.
Southern Vision Systems, Inc. Names New Marketing Manager for their voLANte? Digital Signage Solution
Karen Gann to lead marketing efforts for SVSi's newest technology
Real Digital Media Announces On-Demand Feature for NEOCAST® Digital Signage Platform
New interactive feature allows digital signage operators to pre-populate NEOCAST® Media Players with content accessible on-demand via remote and menu system.
Digital Signage Software Provider BroadSign International Names Patrick (Rick) J. Engels President, Moves Headquarters to Minnesota
Broadsign International, a worldwide provider of digital signage software, announced today that Patrick (Rick) J. Engels will join their organization as President and Chief Operating Officer.
Digital Signage in Movie Theaters
Within theaters, movie posters are quickly becoming an advertising medium of the past While they used to be effective in luring moviegoers to the theater, digital signage has made them seem dated and dull
GSBC Announces the $20 Million Dollar Acquisition of Largest Digital Signage Software Developer in Australia, Wallflower Global
GSBC has acquired Wallflower in a $20 million dollar buyout. Wallflower will become GSBC Wallflower. A Dynamic Digital Signage specialist from a standing start four years ago Wallflower has become the largest supplier of DDS in Australia and New Zealand.
National Commercial Bank in Saudi Arabia Implements Scala InfoChannel Digital Signage Network
Scala, Inc., the world's leading provider of end-to-end digital signage software, today announced that The National Commercial Bank (NCB) in Saudi Arabia, in collaboration with Scala Certified Partner (SCP) United Yousef Naghi Co. Ltd, has successfully deployed 40 of its branches with Scala InfoChannel Digital Signage Software.
Digital Signage: Building A Business Case For Overhead Display, Narrowcasting Networks And Electronic Billboards
Businesses are increasingly turning to electronic billboards, large plasma display screens and their own in-location narrowcasting networks (referred to in marketing as ?digital signage?) to make their business case and sales pitch to customers and clients as a major part of their marketing efforts It is estimated that the number of sites hosting narrowcasting networks that market for third parties ? these are not the displays and digital signs where a retailer promotes his or her own products ? are expected to grow from the roughly 210,000 sites currently hosted in the retail, hospitality, hospital and transportation sectors where digital signs are most predominant, to over 850,000 by 2011
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Digital Advertising Software: Considerations When Choosing A Content Provider For Your Digital Signage Or Narrowcast Network
Digital signage and narrowcast advertising systems ? from the arrays of monitors featuring short clips and advertising that play in stores, lobbies, and over the gas pumps, to the small screens in elevators, commuter trains, airplanes and even taxis - has proliferated.
Hardware systems can be set up to market outside products to consumers, or to advertise products and services at the location where digital signage is displayed. Digital signage affords operators additional revenue streams wherever so called ?captive audiences? can be enticed to watch a few moments or many minutes of video ? whether this is in the form of straight marketing video aimed at shaping customer behaviour, or whether it is paid advertising interspersed with news, sports, business and entertainment clips.
There is a wide choice of monitor arrays and hardware to support and display these clips and ads available on the market. While it is not a simpler matter of what-you-see-is-what-you-get, perhaps the tougher decision is in choosing which of the many digital advertising software systems that run a digital signage or narrowcasting system is right for your operation.
In a recent issue of Digital Signage Weekly, columnist Lyle Bunn reviewed some of the considerations that purchasers should take into account when selecting the digital advertising software that is right for their operation. (Of course, in some instances, the choice of digital advertising software will dictate which digital signage hardware system is selected.)
The following is a summary of points to consider when selecting the software operating system and software provider that is optimal for the digital sign or narrowcasting system you wish to operate:
Flexibility of Media Formats: Will your preferred software system be able to import and play a range of file formats? Being able to use a variety of file formats, such as JPEG, PDF, MPEG and Flash Files, is obviously preferable to being stuck with only one or two formats which will limit the content you can play on your system.
Authoring and Editing Flexibility: Does the software enable you to edit and add additional graphics, animation or text to the content delivered over your digital signage system? You may wish to add your own content to the data that is being fed and displayed on your digital signage system. (For example, location operators may wish to add daily or weekly specials that are specific to their site, and not offered in every location receiving a digital advertising feed.)
User Options vs. One-Size-Fits-All: Does the software package you are looking at come with different pricing options? Can you customize the digital advertising that is being fed to your location?
Bundled vs. Separate Software Packages: Is the software package you are looking at provided separately, or do you have to purchase the media player, displays support and software etc. all from the same provider?
Stability of the Provider and Ongoing Support: Will technical support be provided? How much and at what cost? Does the provider have a long track record, and what are the assurances that the provider will be able to continue to provide content and technical support 3 to 4 years into the life of your network?
Ease of Operation: How much expertise is required to run your digital signage/narrowcast network? Will you need to make extra expenditures to support and maintain the system?
Compatibility with Existing Systems: Is the software system you are considering compatible with other IT systems you will be running? Will you be able to interface your digital signage system with your inventory system, for example, if you are promoting your own products?
It is suggested that your digital advertising software system selection should be based on careful consideration of a wide range of these criteria, remembering that digital signage and narrowcast systems are typically deployed for anywhere from 4 to 8 years and that there are a wide range of choices in this growing market.
For more information on digital signage, narrowcasting and digital advertising software, please visit EK3 Technologies Inc. at EK3.com or call 1-866-353-8324 to learn more about business solutions and services that capture your audience and deliver your message.