Sign Events | Sign Promotions | Human Directionals

StrandVision digital signage – A new way to communicate with employees
StrandVision LLC, a provider of Internet-based digital signage services, has introduced a new way to distribute company and benefits information, employee updates and other news of interest to employees. Delivered through computer displays or televisions located in manufacturing and dining areas, break rooms, or even fitness centers, StrandVision uses a familiar television format that is inexpensive and timely to develop, deploy and maintain.

Colonial Properties Trust Signs 5-Year Digital Signage Contract with Astralis, Bringing Future of Advertising to Class A Office Buildings Throughout S
Colonial Properties Trust (NYSE ticker CLP) recently signed a five-year contract with Astralis Telemedia; the contract allows Astralis to expand its Digital Signage network in 2008 to Class A office buildings in the cities of Atlanta, Mobile, Huntsville, Orlando, Tampa, Ft. Lauderdale, Jacksonville, Rockville, Charlotte, Memphis, Dallas, Houston and Austin, among other locations.

Ryarc's Digital Signage Software Gets Active Across The Fitness First Gym Network
Ryarc's digital signage software is chosen to power the Fitness First digital signage network across Australia. Ryarc's CampaignManager will improve delivery of product information and entertainment to their members whilst earning additional advertising revenue across the gym network.

PumpMedia Teams with Real Digital Media and Avocent to Offer Digital Signage Solution for Gas Station Retailers
PumpMedia releases integrated digital signage solution aimed at helping petroleum marketing companies realize the digital signage benefits of increased sales, improved brand loyalty and incremental ad revenue.

Helius Releases Digital Signage Case Study
Digital signage leader, Helius, Inc., leading developer of distributed IP video solutions for business today announced the release of a new case study, focusing on the creation of a digital signage network by OOH Vision Networks, LLC (OVN). The case study describes the digital signage challenge - to build a next-generation, place-based, out-of-home private digital signage network that would reach con¬sumers by delivering third-party advertising via satellite to more than 100 diners in affluent areas of New York, New Jersey, Connecticut and Philadelphia. Diner locations were chosen because they combine a large captive audience with multiple marketing opportunities.

Flyte Systems Partners with Digital Signage Provider Four Winds Interactive to Provide Live Airline Flight Information
Partnership powers potential new service offerings, adds vital travel information.

Rabba Fine Foods Ltd. Announces In-Store Digital Signage Network Partnership
18 million viewers. 28 stores. One channel. The Rabba Media Network reaches shoppers at the point of purchase and provides an opportunity for brands to communicate with consumers.

Real Digital Media Named Exclusive Digital Signage Provider to National Retail Federation's X07 Ultimate Pop-Up Boutique
State of the art store will demonstrate the most futuristic design components and technologies available to retailers.

PhotoVu? Rolls Out Wireless Digital Signage Network
First Network to launch this spring in Boulder, Colorado followed by a nationwide roll-out in second half of 2008.

CAYIN Digital Signage Solution Enriches Exhibitions in National Museum in Poland
Veracomp and ABEMA Systemy Prezentacyjne installed CAYIN's digital signage system in the National Museum in Krakow, Poland for the exhibition, "The Monumental Theatre of StanisBaw WyspiaDski" in memory of a famous Polish artist. CAYIN SMP players, LCD displays, projectors, and optical mirrors are used in this project to enhance a rich permanent presentation of the artist's visual works. It was the first use of digital signage on a cultural project in Poland.

Digital Signage Technology Summit to Debut at InfoComm 2008
Strategy Institute, the leader in digital signage, in-store TV and narrowcasting education has teamed up with the worldwide leader in AV exhibitions to bring a new event to the professionals in the audiovisual and information communications industries. The DS Tech Summit, produced and managed by Strategy Institute will be held on Monday and Tuesday, June 16-17, 2008. The official kick off for the InfoComm exhibition in Las Vegas will be on Wednesday, June 18.

Digital Signage Networks
Anyone contemplating the launch of a digital signage network should be ready to do their homework. There are many solutions on the market and it is sometimes difficult to find your way through the maze of options. Suffice it to say that not all digital signage solutions are equal and spending time with each product will go far in helping you make the right choice.

AzureFire Opens Hospitality Industry-Focused Digital Signage Division
As technological sophistication and expectations increase, Hospitality Digital Signage rises to meet the challenge.

InfoComm08 Provides Forum for Interesting Topics for Digital Signage Industry
Scala will participate in the Digital Signage Pavilion at InfoComm08 -- June 18 - 20, 2008 in Las Vegas, NV.

AirMedia and DT Research Deploy World Class Digital Signage System in Beijing Capital International Airport in Preparation for 2008 Beijing Olympics:
AirMedia Group Inc. (Nasdaq:AMCN), the operator of the largest digital media network in China dedicated to air travel advertising, and DT Research(TM), Inc., an industry leader in the development of information appliances for vertical markets, today announced the deployment of the WebDT Signage System in the Beijing Capital International Airport. Advertisers can purchase advertising time slots from AirMedia and their advertisements will be shown to airport passengers and visitors in high-definition LCD screens through DT Research's WebDT Signage System.

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Signs In The News

Using Digital Signage For Vending Machines

Vending machines have undergone a radical transformation. Gone are the machines that required frequent maintenance and attention. In their place stand robust, self-service vending machines that offer user-directed interactivity. Marketers and advertisers have realized that the real estate on the face of a vending machine can be leveraged to yield a host of exciting new opportunities. Digital signage technology makes this possible. In this article, we'll take a closer look at the benefits of using digital signage on vending machines. We'll explore how this technology can be deployed to extract more value, increase ROI and create a unique experience for the customer.

Benefits For Vending Companies

Vending machines have remained the same for a generation. Revamping them wasn't a serious pursuit. Recently, vending companies have reconsidered how to transform their stodgy machines into technological powerhouses that can deliver more value. They've turned to digital signage.

Vending machines have a unique presence. Everyone who approaches a vending machine is already prepared to purchase an item. Marketers realize this is a perfect opportunity to leverage digital signage. By installing LCD screens, they can deliver advertising to a targeted buyer. The ads displayed can be programmed according to the items selected by the user. These ads can upsell the user to purchase additional items. The impact of delivering user-targeted content at the point of sale is significant. At the moment of making a buying decision, the customer is more open to purchasing complementary items.

Another benefit of using digital signage is the lower maintenance expense. Older vending machines rely upon mechanical parts. These parts fail often. When they malfunction, the vending company is required to send an employee to repair the machine. The expense of hiring a worker to do this catapults the vending company's costs, making each customer transaction less-profitable. A vending machine that uses digital signs can replace many of the mechanical parts with digital alternatives. They last longer. Therefore, maintenance costs are dramatically reduced.

Digital signage can deployed across a network of hundreds (even thousands) of vending machines. Vending companies can sell advertising space to other businesses. Or, they can use that space to deliver targeted messages to different demographics. For example, vending machines in universities can display messages and advertising that are best-suited for young people. Machines in retail stores can be programmed with messages appropriate for that demographic. A digital signage network can be controlled remotely, delivering the right message to the right people at the right time.

Placement Counts

Currently, marketers are testing the effectiveness of different placement options for digital signs. There are a few places where an interactive LCD screen can be located on a vending machine. For example, a small screen that elicits a response from the user can be placed directly above where the user pays for items. Alternatively, a larger screen can be used to splash messages across the top of the vending machine (at eye level). Each location can yield value based upon the purpose of the screen (advertising, upsells, interaction, etc.).

More Than Chips And Candy

Vending machines are no longer used simply to hawk chips and candy. Today, marketers have realized how powerful these machines can be if they're properly used. By implementing digital signs, users can be coaxed to buy products with higher margins (such as iPods and digital cameras). They can be gently persuaded to purchase complementary products which add value to each transaction.

Digital signage makes vending machines more interactive, intuitive and reliable. The customer has the opportunity to buy a broader range of products without the headache of waiting in long lines. The vending company has the chance to deploy an army of machines that are remotely-controlled to deliver targeted content and advertising to customers. As the technology develops, digital signage will offer new levels of robustness, flexibility and efficiency.

Four Winds Interactive is a leading provider of digital signage software and signage networks.

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