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Inventive Applications For Digital Signage
For years, businesses and organizations have relied upon static media to communicate messages They've used signs to alert shoppers to new items

StrandVision Digital Signage – A New Marketing Tool for Industrial Distributors
StrandVision LLC (http://www.strandvision.com) of Eau Claire, Wisconsin, a provider of Internet-based digital signage services, has introduced a new way for hardware and industrial distributors to promote products, increase point-of-purchase coop advertising revenues and freshen their showrooms/counter operations.

Digital Signage "Comes Of Age"
Changing consumer habits, particularly among younger demographics (the teens and young adults that drive retail sales), and improved technology have reached a point where it can be said that digital signage as an advertising medium has truly ?come of age? as a marketing vehicle ?The digital signage market has finally reached a stage where all the enabling technologies ? both on the hardware and software sides ? are firmly in place,? writes Sanju Khatari in Digital Signage Magazine

Rabba Fine Foods Ltd. Announces In-Store Digital Signage Network Partnership
18 million viewers. 28 stores. One channel. The Rabba Media Network reaches shoppers at the point of purchase and provides an opportunity for brands to communicate with consumers.

POPAI Recognizes Excellence at Prestigious Digital Signage Awards
Scala Customers Win Prestigious POPAI Digital Signage Awards.

Helius Releases Digital Signage Case Study
Digital signage leader, Helius, Inc., leading developer of distributed IP video solutions for business today announced the release of a new case study, focusing on the creation of a digital signage network by OOH Vision Networks, LLC (OVN). The case study describes the digital signage challenge - to build a next-generation, place-based, out-of-home private digital signage network that would reach con¬sumers by delivering third-party advertising via satellite to more than 100 diners in affluent areas of New York, New Jersey, Connecticut and Philadelphia. Diner locations were chosen because they combine a large captive audience with multiple marketing opportunities.

LCD Or Plasma ? Which Is Best For Your Digital Signage Display?
In the world of digital signage there is a debate about which display option is best ? LCD or plasma There are many factors summarized here, including performance and cost, that will determine whether you choose LCD or plasma for your digital signage display

Digital Signage Technology Summit to Debut at InfoComm 2008
Strategy Institute, the leader in digital signage, in-store TV and narrowcasting education has teamed up with the worldwide leader in AV exhibitions to bring a new event to the professionals in the audiovisual and information communications industries. The DS Tech Summit, produced and managed by Strategy Institute will be held on Monday and Tuesday, June 16-17, 2008. The official kick off for the InfoComm exhibition in Las Vegas will be on Wednesday, June 18.

c3ms and Nobel Biocare Launch Digital Signage Network for Dental Offices
Solution allows delivery of targeted marketing messages that entertain and educate patients about dental options.

Ryarc's Digital Signage Software is Deployed Across 106 Permanent TSB Banks
Ryarc's digital signage software is deployed across 106 Permanent TSB banks to improve communication with their customers and staff.

Lifeclinic Collaborates with 3M Digital Signage to Bring Consumer Health Information and Advertising to Retail Pharmacies
Lifeclinic International, Inc., the world's leading manufacturer and distributor of automated health testing kiosks, and 3M Digital Signage, today announced a strategic initiative to develop a digital advertising and health information network designed to provide consumers with relevant health and product information in a trusted setting: their local pharmacy.

Real Digital Media Announces On-Demand Feature for NEOCAST® Digital Signage Platform
New interactive feature allows digital signage operators to pre-populate NEOCAST® Media Players with content accessible on-demand via remote and menu system.

Digital View Launches New Digital Signage Media Player at GlobalShop
Digital View announces the launch of its ViewStream 300, a compact yet feature packed media player for retail digital signage display systems.

SceneStudio Digital Signage Application Gets Emergency Alert Capability
Feature allows rapid activation of pre-authored emergency messages.

MvixUSA Introduces Affordable Digital Signage Solution for Small-Medium Businesses
Mvix(USA), Inc., the market leader in high definition video playback systems announces the launch of its branded digital signage solution, Mvix DS Kit. Targeted specifically for small to medium business owners, Mvix DS Kit comes with the media player Mvix MV-5000R, upgraded with Mvixmatic timer for auto-run / auto-power features and a pre-installed hard disk of 250GB. The Mvix DS Kit is comfortably priced at $299.

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Signs In The News

What Your Digital Signage Is Really Saying About Your Company

The visual aspects of marketing information, whether presented on your website, your letterhead, business cards or on the digital signage that narrowcasts your company?s mission statements, goals and visions to clients and suppliers in your corporate waiting room, say a lot about your company - about who you are as a business. It?s almost like a digital signature, and people will try ? even if subconsciously ? to decipher what your handwriting says about who you are.

How people perceive a company, how they imagine a company and its products based on the images they see, has been the subject of much research. The way information is perceived contributes to a company?s brand. Studies into font and color psychology offer valuable insights to creators of digital signage content.

FONTS

At one time graphologists studied people?s handwriting for clues about the personality and character of the writer. The same kinds of studies have been done about fonts. By learning the perceptions that fonts create, digital signage designers can choose a font that suits their company?s brand and image.

A study conducted by the Software Usability Research Laboratory at Wichita State University determined that fonts are associated with certain character traits. Here are some of the traits exhibited by the fonts most commonly used in business:

Times New Roman ? stable, practical, mature, conformist, polite
Arial ? stable, conformist
Georgia ? formal, assertive, practical

Fonts that scored high for creativity and attractiveness include Rage Italic, Gigi and Monotype Corsiva. At the other end of the scale, the fonts that had more negative associations (unattractive, coarse, rude) include Courier New, Impact and Rockwell XBold.

Clearly the typeface makes a strong impression, but so do size and spacing. According to Digital Signage Networks: Theory, Psychology and Strategy:

- Thick fonts connote self-confidence and dominance, while thin fonts show spirituality and honour.
- Rounded fonts and large fonts create a sense of fun and playfulness.
- Compressed fonts show exclusiveness and intensity, while even spacing demonstrates reliability.

COLOUR

The impact of colour has been recognized for centuries. More recently, psychological studies have attempted to define the types of emotions and reactions that certain colours elicit:

Red ? excitement, danger, passion, power, aggression ? increases appetite
Orange ? warmth, enthusiasm, intensity ? seen as less aggressive than red, also increases appetite
Yellow ? energy, warmth, hope
Green ? growth, freshness, youth
Blue ? calm, tranquility, serenity
Pink ? calming, relaxing
Purple ? richness, sophistication, luxury
Brown ? stability, reliability, credibility
White ? innocence, purity

Another factor of note - bright colours tend to have more positive associations than dark colours.

PRACTICAL APPLICATIONS OF FONT AND COLOUR THEORY

The choice of font and colour says a lot about the image you are trying to create. For digital signage designers and digital advertising software designers, it is worthwhile to investigate the scientifc research on font and colour to ensure the best selection.

Before deciding on a wild colour scheme and selecting a font that rates high for creativity, remember the practicalities involved in signage ? above all else, a sign must be legible:

- Sans-serif fonts (like Arial or Tahoma) are usually best for large displays. Serif fonts (like Times New Roman) are typically better for print.
- Some color combinations reduce legibility. For example, blue text on a black background is difficult to read.
- Contrast is a major concern for digital signage. Colors of similar brightness should not be used together. The best combination for legibility is usually a light background with dark text.

FONT AND COLOUR THEORY - A CASE STUDY

If you are not sold on the subtle, yet powerful impact that font and colour selections have on the market audience you are targeting with your digital signage, look no further than the impact that the visual aspect and optics of Apple?s MacIntosh computers have enjoyed right from the get go. If not for the visual appeal of the Mac it would never have thrived and survived against IBM, Microsoft and the PC platform.

In his commencement address to Stanford University?s 2005 graduating class ? by now a YouTube classic ? Mac designer and Apple co-founder, Steve Jobs, who dropped out of Reid College, credits the calligraphy course he monitored after he dropped out, with giving him the vision to build into the oroginal Mac the visual appearance, fonts and interface that made the Mac an historic, best-selling success. Today, the visual appeal of all Apple?s products continue to make the company and its logo one of the world?s most recognized brands. Their visual look is their digital signature, a case study for all digital signage designers and digital marketers.

EK3 Technologies Inc. is a leader in digital signage, narrowcasting and digital advertising software. Visit EK3's website at www.ek3.com or call 1-866-353-8324 for business solutions and services that capture your audience and deliver your message.

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