Custom Vinyl Lettering and Banners: Combining Your Signage for Better Results
When choosing the substrate for your sign there are many choices available. You could choose plastic, wood, acrylic, aluminum, corrugated plastic (Corroplast), foam board and more. Two of the most popular choices for sign substrates are definitely Aluminum and Corrugated Plastic. These are the two I would like to compare and discuss in this article.
Manpower Pilots StrandVision Digital Signage System: Eau Claire Office to Show Job Opportunities, Safety and Training Information
StrandVision LLC (http://www.strandvision.com), a provider of hosted digital signage services, today announced that Manpower of West Central and Central Wisconsin (http://www.mnpwr.com) has deployed a digital signage system in its Eau Claire office.
GSBC Announces the $20 Million Dollar Acquisition of Largest Digital Signage Software Developer in Australia, Wallflower Global
GSBC has acquired Wallflower in a $20 million dollar buyout. Wallflower will become GSBC Wallflower. A Dynamic Digital Signage specialist from a standing start four years ago Wallflower has become the largest supplier of DDS in Australia and New Zealand.
Avoid Digital Signage Without Purpose
It happens all too often: someone in your organization, browsing a trade magazine or industry portal sees an article on the growing trend of digital signage, or a case study on a competitor's installation of a digital signage network The piece goes on and on about how digital signage enhances the effect of marketing messages, assists in guiding desired behavior from clients, and has the ability to target different demographics based on time and location
Digital Retail Signage ? A Balanced Approach is Best
Digital retail signage can work for you or against you It all depends on how you use it
StrandVision Provides Digital Signage Services to Bircher Chiropractic & Wellness Clinic
StrandVision LLC, a provider of hosted digital signage services, today announced that the Bircher Chiropractic & Wellness Clinic of Eau Claire has installed a StrandVision digital signage display in its front lobby.
SceneStudio Digital Signage Application Gets Emergency Alert Capability
Feature allows rapid activation of pre-authored emergency messages.
Digital Signage Crowd Filled the Open Digital Signage Forum
Over 120 digital signage companies -- buyers, system integrators and hardware vendors -- attended the Open Digital Signage Forum at Computex to discuss moving towards a standards-based digital signage industry to accelerate market growth.
Group Health Cooperative of Eau Claire selects StrandVision’s Digital Signage System
StrandVision LLC, a provider of hosted digital signage services, today announced that Group Health Cooperative of Eau Claire has selected StrandVision to provide a digital information display for its Group Health Dental office in Eau Claire.
National Commercial Bank in Saudi Arabia Implements Scala InfoChannel Digital Signage Network
Scala, Inc., the world's leading provider of end-to-end digital signage software, today announced that The National Commercial Bank (NCB) in Saudi Arabia, in collaboration with Scala Certified Partner (SCP) United Yousef Naghi Co. Ltd, has successfully deployed 40 of its branches with Scala InfoChannel Digital Signage Software.
LCD Or Plasma ? Which Is Best For Your Digital Signage Display?
In the world of digital signage there is a debate about which display option is best ? LCD or plasma
There are many factors summarized here, including performance and cost, that will determine whether you choose LCD or plasma for your digital signage display
StrandVision Digital Signage "Makes the Wait Worthwhile" for King Drug Pharmacy Customers
Entertains/informs Morgantown customers in pharmacy waiting area.
Ryarc Digital Signage Software powers Neutron Industries Sales Force
Ryarc have announced they that new client Neutron Industries Sales Force, a Pheonix based cleaning product company, will deploy digital signage software at two sites with a total of 13 screens and expansion plans for their warehousing and executive offices.
Intertise Incorporated Releases its Latest Digital Signage Software, VisionCast 3.5
Intertise Incorporated announces the release of their latest version of Digital Signage Software: VisionCast 3.5. The upgraded software is available to entrepreneurs, small businesses and corporations alike, who are interested in deploying and implementing digital signage networks. Utilizing its proven infrastructure, digital signage software, creative services and operational expertise, Intertise is providing a cost effective, turnkey digital signage network business opportunity.
Improve Customer Experience ? Use Digital Signage To Cut Through The Clutter
In-store signage can offer a tremendous sales boost for general merchandisers, but how much is too much? Whether through direct feedback to store employees, through focus groups or marketing surveys, consumers have made their voices heard about in-store signage. What are they saying?
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Digital Media Design And Digital Signage
Digital signage is fast becoming the medium of choice for in-store advertising. It allows retailers to create compelling, visually interesting messages that can be easily targeted to specific groups of customers. It is also flexible ? messages can be quickly revised at any time of day in response to changes in shopper demographics.
Content is a critical part of a digital signage network. Any digital network plan must include a detailed discussion of which content to include and how to display it.
Tips from Digital Media Design Professionals
Digital media design experts can devise an effective plan for your digital signage content. Here are some of the points they consider when planning a digital signage project.
? Always begin with a plan that includes forecasted costs and a clear idea of the messages you want to create.
? Who are you targeting? You cannot plan any type of advertising without knowing a lot about the audience you are trying to reach. Sales data is a great starting point. Be sure to analyze trends at specific times of day to take advantage of day-parting capabilities, discussed below.
? What content do you want to include? This seems like an obvious starting point, but many retailers get so caught up in the technology that they forget about the content. Consider starting with your existing advertising materials to see if there are ideas you can adapt to your digital merchandising.
? Remember that what works for print or TV does not work for short video. In-store messages must be concise in order to hook busy customers who often intend to purchase only what is on their shopping list. The right display can encourage them to consider buying something else. A digital media design expert can help you create a display that stops customers in their tracks.
? Day-parting. The ability to schedule different messages at different times of day is one of the main advantages of digital signage. When planning your content, take day-parting into consideration. You need to analyze your sales data to know who shops when so you can target a message to specific types of consumers. You also need to decide how many messages you require to cover all of the segments in an average day, for example, early morning, mid-day, after-school, dinner, evening.
? Static content, animation or video? This is a tough decision. When planning your content, be sure you understand these format options and the costs associated with each. Animation and video are expensive, so be sure to plan carefully. Templates allow you to re-use material when creating new messages so try to use them when possible.
? Less is more. It may be tempting to spend a lot on animation, but too much motion can overwhelm a viewer. Often static images and text are sufficient to draw customers in.
An effective digital media design strategy will address both content and formatting for your in-store digital displays and is the best starting point for your digital merchandising project.
For more information on creative digital media digital media services and digital merchandising contact http://www.ek3.com