MvixUSA Introduces Affordable Digital Signage Solution for Small-Medium Businesses
Mvix(USA), Inc., the market leader in high definition video playback systems announces the launch of its branded digital signage solution, Mvix DS Kit. Targeted specifically for small to medium business owners, Mvix DS Kit comes with the media player Mvix MV-5000R, upgraded with Mvixmatic timer for auto-run / auto-power features and a pre-installed hard disk of 250GB. The Mvix DS Kit is comfortably priced at $299.
Elegant Advertising and Point-of-Purchase Signage Goes Green
TRaC Associates, LLC today announced the new Image Light, an LED lit point of purchase display that environmentally friendly and brighter than lightboxes. The Image Light utilizes a proprietary imprinting process on clear acrylic panels and then illuminates the surface with energy saving LED technology.
POPAI Recognizes Excellence at Prestigious Digital Signage Awards
Scala Customers Win Prestigious POPAI Digital Signage Awards.
Group Health Cooperative of Eau Claire selects StrandVision’s Digital Signage System
StrandVision LLC, a provider of hosted digital signage services, today announced that Group Health Cooperative of Eau Claire has selected StrandVision to provide a digital information display for its Group Health Dental office in Eau Claire.
Ballantyne Village Converts Former Lack-Luster Digital Signage System to Scala InfoChannel
Ballantyne Village & Theatre Leads the Way for High-End Shopping Centers in Charlotte, NC.
Scala and SEEN Media to Exhibit at Digital Signage Expo Germany
Scala will be exhibiting, in cooperation with Scala Certified Partner SEEN Media, at Digital Signage Expo, in Essen, Germany -- May 6 - 8, 2008. Visit Scala at stand 11E.02 in Hall 1.
Global Satellite Broadcasting Corporation Acquires Digital Signage FX Group of Canada
Charles Oates said digital signage FX group already has a presence in Canada with screens in and around the Canadian airports. DSFX will now use and install GSBC smart screens coupled with DSFX specialty software to help corner the digital signage business in Canada.
Digital Media Design And Digital Signage
Digital signage is fast becoming the medium of choice for in-store advertising It allows retailers to create compelling, visually interesting messages that can be easily targeted to specific groups of customers
Jeff Porter to Discuss Digital Signage Content Software with Distinguished Panel at Digital Signage Expo
Jeff Porter, Executive Vice President Scala Inc., will sit on a panel of distinguished digital signage experts at Digital Signage Expo and discuss content software for the industry.
How An Advertising Balloon Signage Should Look Like
Hot air balloons are in these days and it is here to stay forever. This statement is said with conviction because hot air balloons have so much to offer. A lot of people have written in their journals or lists of things to do ?to ride in a hot air balloon? and reality television shows are some venues where a person can actually make this dream come true.
Improve Customer Experience ? Use Digital Signage To Cut Through The Clutter
In-store signage can offer a tremendous sales boost for general merchandisers, but how much is too much? Whether through direct feedback to store employees, through focus groups or marketing surveys, consumers have made their voices heard about in-store signage. What are they saying?
Helius Releases Digital Signage Case Study
Digital signage leader, Helius, Inc., leading developer of distributed IP video solutions for business today announced the release of a new case study, focusing on the creation of a digital signage network by OOH Vision Networks, LLC (OVN).
The case study describes the digital signage challenge - to build a next-generation, place-based, out-of-home private digital signage network that would reach con¬sumers by delivering third-party advertising via satellite to more than 100 diners in affluent areas of New York, New Jersey, Connecticut and Philadelphia. Diner locations were chosen because they combine a large captive audience with multiple marketing opportunities.
Customer-Involving Signage and Selling
Here's some easy ways to create signage that will attract, not annoy customers (and local government agencies that regulate signage):1. Since movement always attracts attention, any banner, sign set of a pole that
might move with the wind or electrically-turned sign will stand out from the static
messages around it.
Pasta Gourmet Realizes 16% Sales Increase With Digital Signage Network
Scala Certified Partner, MyMedia has deployed a digital advertising network at Pasta Gourmet in the Toronto, Canada area.
Spain's Banesto Bank Introduces Digital Signage to its Customers
Scala, the world's leading provider of end-to-end digital signage software, today announced that Banesto Bank, Spain's third largest bank in volume of managed services, has implemented a digital signage network to enhance its communication towards its customers.
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Signs In The News
Jeff Porter to Discuss Digital Signage Content Software with Distinguished Panel at Digital Signage Expo
Exton, PA (PRWEB) February 19, 2008 -- Scala, the leading provider of end-to-end solutions for the digital signage market, today announced that Jeff Porter, Executive Vice President Scala Inc. will sit on a panel of distinguished digital signage experts at Digital Signage Expo and discuss content software for the industry. Digital Signage Expo is in Las Vegas, NV on February 27 - 28, 2008 at the Las Vegas Convention Center. Visit Scala at booth #305 and see the latest digital signage software solutions from the recognized global leader.
Software from a wide variety of suppliers is used to create content that runs on digital signage systems, for formatting video, for playlist control and for compliance (reporting what ran when on the DS system). There are many competing software products available. And software being software, two challenges face the systems integrator and the end-user:
- Software doesn't really have the kind of "specs" that allow A/B comparison when deciding which product to go with
- Some Software providers, in good faith, will claim that their product can do whatever the client requests (and then quickly create a plug-in to address the desired feature)
This session will attempt to demystify the competitive features of the main software packages available for digital signage. It will also address what training the various software package providers make available to AV integrators.
"Jeff Porter is one of the pioneers of the digital signage industry," says Gerard Bucas, CEO Scala. "Because of his vast experience and knowledge in the industry, Jeff is eminently qualified to discuss the software solutions of the industry and relate issues to end-user experiences."
About Scala
Founded in 1987, Scala pioneered the Digital Signage industry and today remains the world's largest provider of software for creating digital signage networks, driving more screens that all competitors combined. The company's InfoChannel product line is used for dynamic digital media networks in retail, education, entertainment, government and other industries for diverse applications such as Retail Advertising networks (Retail TV), Corporate Communications (Employee TV), Digital Billboards, Digital Menu Boards, Digital Posters, Community Access channels (Cable TV), Hotel lobby signage and information channels, Gas Pump "toppers", Convention Center Signage, Interactive touch-screens and Kiosks, etc. The Company's cutting-edge InfoChannel software platform powers thousands of digital signs around the world including the digital signage networks of Rabobank, IKEA, Bloomberg, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, Kiwi, McDonalds, Warner Brothers, Santiago Airport, Ericsson, The Life Channel, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen, The Wall Street Journal Office Network and many more. Scala is today headquartered near Philadelphia, PA, and has wholly-owned subsidiaries in The Netherlands, France, Norway and Japan, with a direct presence in a number of other locations and countries. Scala's products are primarily sold through an international network of Scala Certified Partners. More information is available at www.scala.com.
©2008 Scala, Inc. 350 Eagleview Blvd. Exton, PA 19341. Scala, InfoChannel, and the Exclamation Point Logo are registered trademarks of Scala, Inc. All other trademarks are the property of their respective organizations.
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