Avoid Digital Signage Without Purpose
It happens all too often: someone in your organization, browsing a trade magazine or industry portal sees an article on the growing trend of digital signage, or a case study on a competitor's installation of a digital signage network The piece goes on and on about how digital signage enhances the effect of marketing messages, assists in guiding desired behavior from clients, and has the ability to target different demographics based on time and location
Hotel Signage
Hotels lobbies are prime locations for digital signage. They offer an excellent advertising opportunity for the hotel operator while providing guests with practical local information.
1-2-1VIEW Installs Digital Signage Network at Marina Square Shopping Mall in Singapore
Network of displays are set to provide effective advertising platform for shop tenants and 3rd party advertisers alike.
GSBC Acquires the m-cast® Digital Signage System
"Our purchase of m-cast® has direct synergy with GSBC's patented Smart Screen technology, which is set to dominate the global advertising screen market. The advertising sector is key to our growth; however we are also aware that there are other highly profitable market sectors for digital signage - in-store promotions, environment shaping video walls and multi-media information screens and touch-screens," said Ronald Flynn, founder of GSBC.
Real Digital Media Named Exclusive Digital Signage Provider to National Retail Federation's X07 Ultimate Pop-Up Boutique
State of the art store will demonstrate the most futuristic design components and technologies available to retailers.
Scala Announces InfoChannel 5 Release 3.0 at Digital Signage Expo
Scala will launch the new release of InfoChannel 5 Version 3.0 at Digital Signage Expo February 27 - 28, 2008 in Las Vegas, NV. Visit Scala for more information and a demonstration at booth number #305.
Ryarc's Digital Signage Software Gets Active Across The Fitness First Gym Network
Ryarc's digital signage software is chosen to power the Fitness First digital signage network across Australia. Ryarc's CampaignManager will improve delivery of product information and entertainment to their members whilst earning additional advertising revenue across the gym network.
Jeff Porter to Discuss Digital Signage Content Software with Distinguished Panel at Digital Signage Expo
Jeff Porter, Executive Vice President Scala Inc., will sit on a panel of distinguished digital signage experts at Digital Signage Expo and discuss content software for the industry.
StrandVision Digital Signage Adds Photos/Graphics to its Database Capabilities
Ideal for product promotions, employee recognition, event notifications - Introductory Webinars scheduled...
Digital Advertising Software: Considerations When Choosing A Content Provider For Your Digital Signage Or Narrowcast Network
Digital signage and narrowcast advertising systems ? from the arrays of monitors featuring short clips and advertising that play in stores, lobbies, and over the gas pumps, to the small screens in elevators, commuter trains, airplanes and even taxis - has proliferated
Hardware systems can be set up to market outside products to consumers, or to advertise products and services at the location where digital signage is displayed
Graphical Storefront Signage Financing
The first thing which attracts our attention in any store is its sign If it is inspiring and welcoming, then we would observe it instantly
Gainesville Bank & Trust Chooses Digital Signage from Captive Indoor Media for 10 Branches
Captive Indoor Media announced today that Gainesville, GA based Gainesville Bank and Trust has purchased their digital signage software and content delivery service. The system will replace a legacy system from Captive Audience and be installed in December of 2006 with the intent of augmenting in branch branding and sales initiatives.
Using Digital Signage For Vending Machines
Vending machines have undergone a radical transformation Gone are the machines that required frequent maintenance and attention
StrandVision Debuts Digital Signage Corporate Database Capabilities at InfoComm
StrandVision LLC of Eau Claire, Wis. today introduced digital signage database capabilities here at InfoComm (Booth #14001). The new free feature allows administrators to easily display information that normally resides in corporate databases, such as meeting notices, schedules, room assignments, birthdays and anniversaries, on StrandVision digital signs.
PumpMedia Teams with Real Digital Media and Avocent to Offer Digital Signage Solution for Gas Station Retailers
PumpMedia releases integrated digital signage solution aimed at helping petroleum marketing companies realize the digital signage benefits of increased sales, improved brand loyalty and incremental ad revenue.
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Signs In The News
1-2-1VIEW Installs Digital Signage Network at Marina Square Shopping Mall in Singapore
(PRWeb) March 24, 2007 -- 1-2-1VIEW has deployed its IPTV based digital signage system in Marina Square shopping mall, one of Singapore's most popular malls.
The network of 10 displays with screen sizes ranging from 42" to 50" were installed in the busiest parts of the shopping mall, youth oriented shopping area Groove Nation and the mall's popular food court Food Loft which attracts up to 250,000 people a month to ensure content has maximum impact close to the point of purchase.
1-2-1VIEW's IPTV-based system enables remote scheduling of content by date, time and individual screen. With dynamic distribution and accurate tracking of digital media across an infinite number of screens, the digital signage system provides an effective advertising platform for shop tenants and 3rd party advertisers alike.
Marina Square shopping mall was built in the late 1980s and had major renovation work completed last year. It now has 65,000 square metres (700,000 square feet) of retail space, which makes it one of Singapore's largest and most popular malls with more than 250 shops and close to 2 million visitors monthly.
1-2-1VIEW's network at Marina Square currently shows a mixture of both dynamic and static ads from mall advertisers as well as general entertainment content. The advertising space is managed by 1-2-1VIEW's Singapore sales team.
The power of 1-2-1VIEW's digital signage network was demonstrated recently when local cineplex operator Golden Village Pictures used the network to promote a movie launch event which resulted in a large audience turn out that meant additional traffic, longer dwell times and additional potential customers for the mall tenants.
The Marina Square/Golden Village case study is available to download from www.121view.com.
About 1-2-1VIEWTM
IPTV based and built on a proven consumer electronics platform, 1-2-1VIEW™'s turnkey hardware/software solution is network controlled and scalable to an infinite number of screens. With award winning, ultra light weight media players and web based management, 1-2-1VIEWTM combines the most advanced technology with lowest cost of ownership in a dedicated digital signage system that is affordable for any budget. www.121view.
Media Enquiries: Anke Gill, +852 2827 9121
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